How To Sell Online - Ashish Parmar

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Sunday, January 5, 2020

How To Sell Online

So you're keen on selling stuff on the online web,?

Maybe you fantasize stopping the futile daily existence to begin your very own eBay, Amazon or Flipkart business (which clearly includes getting up at 10 am, working in your night pajamas, taking long ends of the week at whatever point you like, and offering an explanation to no one since you're the boss...) Or on the other hand, perhaps you simply need a couple of additional bucks in your back pocket.
Whatever your purpose behind needing to begin selling on the online web, eCommerce offers enormous open doors for anybody with an internet connection. Of the considerable number of methods for profiting on the online web, it's maybe one of the most straightforward to comprehend and begin with.
Our ten-minute article for the world of  How To Sell Online will give you where to begin, and how to do it right!

How to Start Selling Online Professionally

We break down the process into six simple steps to get you started from a professional vendor. Let's jump right in!

Step 0: What You Need to Know Before You Start

Before you start investing time and money in online business, you want to make sure that selling online is right for you.
So let's take a look at the pros and cons of selling online so that you can weigh them and make an informed decision.

The Pros of Selling Online

While working from home in your pajamas is definitely a plus, there are plenty of other amazing reasons to work from home while building your own eCommerce business:

Rules for selling online
While working from home in your pajamas is definitely a plus, there are many other amazing reasons to work from home while building your own online business:

• You can work from home, work on your own time, and choose yourself how big you want to make this online business. The possibilities are inexplicable and endless. Do you want to make some extra bucks so that you can save some? Do you want to build an online eCommerce business empire? You have to choose it! There is no glass roof, meaning there is no owner. This is pure freedom.

• This is something you probably already know! If you have ever bought or sold something online, you basically understand how it works. Which, ultimately, makes online sales an easier skill than many other home business options.

 • This allows you to follow your own interests. Are you a fan of a smartwatch? Fly fishing? Cake Decorating? Antique Doll Renewal? When you start your online business, you can turn your passion into a profitable business.

• Starting a "traditional" business is not much or risky. When you are starting it for the first time (not to mention, you won't have to worry about buying or leasing a physical property) then you won't have to invest a lot of money in it. There are very few barriers to entry, which means that practically anyone can do it! What has stopped you?

• If you don't want to store inventory, then you don't have to worry about storing inventory! (Hint: It's called dropshipping, and you'll find out later!)

• It is fun! At least, we think it is. After reading this article, we are sure that you will also do business online.

The Cons of Selling Online

Like anything in life, online sales are accompanied by some downside. We need to tell you these things before you start, so you should base yourself on realistic expectations.

• Let us tell you that it takes time. You may take a month or two to see some good and consistent results. It is highly unlikely that you will be selling more than $ 100 from day one.

• First, you have to learn it. If you have sold some things online before, you will be one step ahead of your competitors! However, you will have to pursue your game to sell professionally online.

 • You take all kinds of responsibilities on your head. As the owner of a business, you are an incredible team of one (at least starters). You will play the roles of accountant, marketer, web designer, sales as well as everything else. It also means that you take all the responsibility on yourself. If anything goes wrong in this, then you cannot blame anyone.

 • It is not all passive income. If you expect that you will work with regular sales, regular shipments, and regular customer inquiries, then you will need to invest time and effort to make this business work realistically. That is, as long as you can hire employees! Nevertheless, you want to be involved in whatever happens.

I want to tell you that online business is not a get-rich-quick scheme. Yes but you spend a little time building a reputation, developing your brand and optimizing your processes… sky has no limit.

Choosing an eCommerce Business Model

There are many different business models to consider before starting online selling, each with its own set of pros and cons. You will need to contemplate which plan of action is best for you.
They all require varying degrees of monetary speculation and will decide how you structure your business.

• Dropshipping

Dropshipping is the darling of the eCommerce world. Why? Since there is so little to cross the border. You do not need to do any funding venture to get started. That means you won't pay a penny until you make a deal.
This means that you do not have to put in any heavy requests nor accumulate more stock. You just need to choose what you need to sell, search for a provider that gives Dropshipping administration, list your items at your favorite online e-commercial place and start selling.
Essentially, your provider does more and more of the hard work and your principal job is to make deals. Basic, isn't it?

Here are the means by which it works:

1. A client purchases items from your online store (at retail cost)
2. You put in a request for that item with your provider (at discount cost)
3. Your provider transports the bundle and watches legitimately to your client

The effortlessness of Dropshiping includes some significant downfalls. You, for the most part, follow through on your provider a greater expense than you purchase in mass, and you, as a rule, charge a Dropshiping expense.
Dispatching additionally accepts longer as most Dropship providers are in China. In any case, the plan of action is amazingly mainstream and numerous individuals have manufactured fruitful eCommerce organizations utilizing it.
This is best for the individuals who dunk their toes into selling online, who don't have a lot of money to purchase in mass and the individuals who need to downplay their outstanding tasks at hand.

Sourcing from wholesalers

  •  Sourcing products from wholesalers is a more traditional retail and larger business model. This business is used equally by brick and mortar stores and eCommerce stores.
  •  Once you decide which product you are going to sell, you become a reliable wholesaler and buy the product in bulk. Some negotiation is usually required to obtain good values.
  •   Buying products in bulk requires that you have significant cash to spend more.
  •   The upside is that you usually get your products at a cheaper price than you would with dropshipping. Every time you make a sale you get a higher profit margin.
  •   Once you have ordered the product, it is up to you to arrange storage, list them for sale online, and organize shipping. You can see how it can be more labor-intensive than drop shipping, but financial benefits can work in addition.
Sourcing from manufacturers

  •  Sourcing a product from a manufacturer is the same process as sourcing from a wholesaler. 
  •  The main difference is that you can work with the manufacturer to create your own product or a private label product. 
  •  Your investment in starting is high because you are creating something new, but if you want to build a brand and sell a unique product, then sourcing from the manufacturer is the business model for you. 
  •  There is a lot of scopes to jump into in terms of product development, design, testing, packaging, and legal obligations, but if you are ready for the long haul and to build a business that you can set aside by the majority Are online sellers.
Making and selling your own products

If you are creative, artistic and thoughtful, or have a unique skill, then, by all means, you can create your own products and sell them online. 
Whether you bean-bean, manufacture wooden chopping boards, or create new technologies in your bedroom, there is a market for your creations.
 You can start selling your own products as a side-hustle while you are still working. If you are successful in this, then you can convert it into your full-time job. 
You have all the responsibility to sell your own products. 
You can sell as much as you can make a product, so you will have to spend your own time in production to produce more goods. 
The main advantage is that, aside from the cost of materials and your time, you will have to make a significant investment. 
You also do not have to depend on suppliers. it's on you

Step 1. Choosing What to Sell

You have probably already thought about this step. 

In fact, most people think of products that they can easily sell online and go from there. What starts as a daydream in the office often thrive in a successful business, so be careful what you wish for!

 Choosing what you want to sell is one of the most important decisions you will have to make as it will determine your product, price, and profitability, market competition, sales and marketing demand. This is one of the most difficult decisions you have made. 

Of the billions of products, you have to know which products you will sell.

You can make a profit on it. This one is pretty obvious. Don't forget to factor in things like shipping, packaging, and marketplace fees!

1. There’s a reasonable demand for it. One of the common mistakes new sellers make is diving into selling a particular product without checking demand. Don't be that person stuck with is a garage full of things you can't sell! 
2. The competition is not too intense. Competition can really drive down your profits, particularly when there isn't enough demand to meet it. When a bunch of sellers is competing for a small pool of buyers... things can get ugly.

What Can You Sell Online?

The answer is almost anything. However, if you want to succeed in online sales, then your product must at least meet the above criteria.

  • Products related to your interests
  1. The first thing you should sell is to consider your hobby to get ideas - things you are interested in. For this reason, it can be a good idea that you are more likely to invest in selling products. Interested in '. This will also give you a certain level of expertise that can help inform your business decisions. 
  2.  Once you recognize your hobby, try to think outside the box and later to generate product ideas that are not so obvious. The more specific your niche is, the better.
  • Products that you discover online
  1. Try to get familiar with products that are selling well on the most popular online marketplaces, including Amazon, eBay, Eliexpress, and Alibaba.
  2.  Obviously, you do not want to sell products that are already doing well in highly competitive markets, but often those hot products can give you ideas for similar, complementary and less competitive options.
  • Products that are backed by market research
  1. You can do your own market research or use tools like Cellho's powerful market research lab to do the heavy lifting for you. 
  2. Salehoo Labs uses data from Amazon and eBay to determine the selling rate, average retail price, and competition for a vast range of products. 
  3. You can only browse by product category and set specific filters to identify products that you can assure they will sell online.
What Products are Selling Best Online?

It is a billion-dollar question. But the answer is simple and far away. As you will know from your own market research, there is a huge range of products that are selling well in online selling. 

The thing is that once a product becomes a "best seller", it is probably too late to start selling it as the market quickly becomes saturated. You need to anticipate the market or identify ways to sell items that complement the same or best-selling products. 

However, according to our own data and research, these products are always selling well. You'll just need a little creativity (and a dash of intuition) to discover the next bestselling product. 

1. Sports Accessories 
2. Kitchen Supplies 
3. Pet Supplies 
4. Baby Supplies 
5. Outdoor Accessories 
6. Health supply entries

Step 2: Finding Suppliers 

As soon as you decide on a product to start selling online, you need to find a reliable and good supplier for that product. 

Finding a supplier is probably the second most time-consuming part of online sales, and to avoid this comes a fleet of boobytraps ... so be careful. 

A supplier is one of your most important business partners, so you want to make sure that you choose the right one. 

Your business model will largely determine which type of supplier you work with. But let's get gritty. How can you find a supplier you can trust? 

There are many ways to see suppliers:

SaleHoo’s Supplier Directory

SaleHoo can help you save time and reduce risk when choosing a supplier. Salehoo directory has more than 8000 legitimate, low-cost suppliers of a large range of products located worldwide. 

The staff at Salehoo check and confirm all suppliers before adding them to the directory with the goal that you can be confident that they are reliable and trustworthy. 
Finding Dropship Suppliers

If you want to go it alone, you can use search engines like Google and online marketplaces such as Alibaba and AliExpress. 

It takes too much time and you have to watch out for fraudulent businesses and scams. 

But if you are willing to invest in this endeavor, you can find good dropship suppliers in this way. Find "[your product] + drop shipper" and go from there. 

On websites such as Alibaba, you can contact suppliers directly and ask if they provide dropshipping services.

Finding Wholesale Suppliers

Google is your friend to find wholesale suppliers. However, you should be aware that often the best suppliers do not have a lot of time and money to invest in marketing (and their websites can look really inexpensive), so they can be difficult to find online. 

If you want to secure the best deal, you have to do a little groundwork. One way to do this is by working with local wholesale suppliers, or visiting trade shows and meeting suppliers face-to-face. 

A lot of sellers will be wholesalers on Alibaba, AliExpress, and other major online marketplaces, so you can contact them and inquire. 

Finding Manufacturers

On Google, SaleHoo, and popular online retail sites you can find manufacturers the same way you find other suppliers. 

But if you are taking them to make your product, then there are simply too many boxes to add to your checklist. You need to be more vigilant and make sure that you do due diligence. 

Ideally, this means visiting the factory, meeting the manufacturer, and testing your products and service before you commit to your first order. 

Finding a great builder is essential to the success of your business.

Step 2.1: Contacting Suppliers

So you have found some suppliers that you want to reach out to? great! You are making the right and big progress. The next step is contacting them. This makes them seem as simple as flicking a quick email. 

But you should know that the best suppliers are approached every day by a lot of willing online sellers, so if you don't make a good first impression, chances are they won't ignore you. 

And you don't want that! You need to know what the supplier wants in a potential customer/business relationship, and you should also know what you want from the supplier. 

These are the top five things The supplier is looking for when you contact them.

1. A serious buyer mentality 
2. Clear, concise communication 
3. Good manners 
4. Long-term customers 
5. Low-risk relationships

The best way to achieve this objective is to complete your research and not surround the supplier with questions. 

We highly recommend that you always opt for a telephone call whenever possible. 

Email is fine, but it does not give you that personal engagement that can help you determine the legitimacy, expertise, and professionalism of potential suppliers, which is all you need to give someone a bunch of money. Should know.

Step 2.2: Negotiating with Suppliers

So you have reached a reasonable provider and you are prepared to submit? Presently it's the ideal opportunity for the business to step down and arrange their arrangement.

 Keep in mind: you will probably have the option to source your items for not as much as what you will, in the long run, sell for them. 

Each and every rebate you can get will tally towards your benefit - and it can truly include! 

So, how do you get a better deal from your supplier? Simple! You can:

Order in bulk. The more you order, the better price you can negotiate. If you are just starting it, there may not be such an option, but if this product is working well for you later then it is something to consider.

Develop a relationship with your supplier. When you work with your supplier and show them serious and consistent, most of them will help by giving you discounts and other bonuses. If they don't offer ... then ask. If your business is valuable to them, they will try anything to keep you happy!

Buy from source (manufacturer) if possible. If you can afford to order in bulk, buying directly from the manufacturer of the product (rather than the wholesaler) will get you the absolute best price. If you are not in a position to purchase an entire bulk order, consider splitting the cost with other vendors. You can sometimes find partners on wholesale forum sites (such as Salehoo Members Forum) and arrange for shipments to be split.

Now that you’ve decided on what product you want to sell and who you’re going to buy it from, it’s time to make everything official and legal! Yes, that means taking the step to becoming a real online business.

Step 3: Setting Up Your Business

Now you have got all the ingredients ready to launch your online selling business, now you just need to make everything official in it. 
Every country has different requirements when it comes to setting up a business, so it is always a good idea to talk to an accountant to get professional advice. 
However, to ensure that you are starting with the right foot, here are four main things you need to consider when setting up your business.

Choosing a business name: Make sure it’s something you feel comfortable broadcasting via your social channels as well as in person. For example, don’t name your business “Miss Kay’s Underwear Store” even if you’re selling underwear. Who’s going to want to share (or even click on) a store’s social page if they think it’s a joke? Make sure your business name is on-brand. Even better, choose something original so that the .com domain name is still available.

Registering your business: Business regulations are different across countries and, in the United States, they vary from city to city and state to state. A simple Google search of your country and city will tell you whether you need to register your business in order to operate legally.

Applying for a Sales Tax ID (or reseller’s license): If you are serious about starting an online retail business and sourcing products from wholesalers, in most US states, you'll need a Sales Tax ID. A Sales Tax ID is a number you obtain from your state and/or local government that allows you to charge sales tax whenever a buyer in your state, county and/or city purchases an item from you, even if it’s an online purchase. Note: This is only relevant for businesses in the US, or with customers in the US.

Setting up payment options for your store: When you launch your online store, you want to be ready to start accepting money. That means you need to offer a range of payment options for your customers. These days, it’s common for online stores to cater for credit cards, Paypal, Stripe, Afterpay. You don’t need to be signed up for every payment option, but the more flexible you are, the more sales you will make.

Step 4. Choosing What Platforms to Sell On

I wish I could reveal to you that a particular online market is the best for you, yet it truly relies upon what you are selling and what you are planning to accomplish with your business. Every stage has its own advantages and disadvantages, so it pays to do a little investigation into a couple of various stages before choosing which one you will begin selling online.

What to Look For in an Online Store Solution?

• How many users are on that platform? More users, more potential customers for your business. This is almost always a good thing!
• How many vendors does that platform have? The more vendors (especially the sellers in your niche), the more competition you will have. It is a good idea to weigh the number of vendors against the number of potential customers.
• Which seller's fees do you have to pay? Each charge eats into your profit margin. Calculate to see what the platform will cost you.
• What kind of merchandise are you selling? Some platforms are more suited to specific types of products. For example, Etsy has a reputation as being great for arts, crafts, and creative objects.
• How reliable is the platform? Are you sure the stage will be present 10 years from now? It is hard to know, but if you build your business and customer base on a particular platform, you want to make sure that it sticks around.
• How much flexibility does the platform give you? Some online marketplaces have strict guidelines that you must follow. If you make a mistake, your account may be suspended. Whereas, with your own website, you have complete freedom. It is up to you to decide what is best for you.

Where Can I Sell My Products Online?

There are a lot of stages where you can sell your items, yet the two greatest players are certainly eBay and Amazon. Be that as it may, there are a lot of reasonable alternatives, including setting up your site with the assistance of Salehoo, Shopify, or WooCommerce. How about we investigate the absolute best online market choices for your new business.

eBay - You are probably already familiar with eBay being the big daddy of online auction sites. eBay is great for selling all types of products, such as used items and great for one-off items that you bought from liquidation sales (this is when a store is getting rid of a bunch of old stock or Going out of business). The thing with eBay is that prices can be very low, and for many products, it can be difficult to make a profit. You will need to make sure that you are choosing the right product while dipping into the eBay market. 
Amazon - Amazon is slightly more "high end" than eBay, mainly because they have a rigorous screening process that you just have to go through to sell on their platform. That said, you can sell products at a much higher price than eBay. They also have more site traffic and people will see you as an actual store from around the house rather than just regular selling bits and bobs. This can allow you to grow your business without the need to appoint more staff to help you pack and ship goods.
Your own website - Having your own store gives you greater freedom, less competition, and no seller fees, but it's a little trickier to set up. 
Other alternatives - Other online platforms such as Etsy and Bonanza can also be used to build successful eCommerce businesses. 

Step 5: Marketing Strategies for Your Online Store (How to Make Your First Sale)

 congratulation! Your online store is up and running. Now you need to attract customers to your listing or website. This is where your marketing strategy comes in. You can't just sit back and expect money to start working on it.

How Do I Start a Successful Online Store?

You’ve already got the first ingredient to running a successful online store: A great product! But there are several other factors you need to get right from the beginning to ensure long-term success.

Good quality copy in your listings: The words you use to sell your products should sell the benefits to your customers. Don’t just use the description the supplier provides. Inject some fun into your listings with a creative copy.
Good quality photos: You’d be surprised how many people decide to buy something based on a photo. Make sure your photos are of high quality and show the product at all angles. Include an in-scale image and highlight important features. Great photography is an easy way to set your listings apart from the rest.
A marketing strategy: You should have a plan for how to promote your business outside of your chosen platform so that you can attract more customers to your listings and make more sales.
Ask customers for reviews: Positive reviews tell potential customers that you’re a trustworthy seller with a good product. You should ask your customers to leave reviews in order to put your future customers at ease when they land on your listings.

How Do I Become a Good Seller?

Provide excellent customer service: Treat every interaction with a customer as though they’re your first and last customer. Be polite, honest, and provide all of the information they ask for. Your customers are your business’ lifeblood. Without them, you don’t really have a business at all.
Fast shipping: Customers expect to receive their products quickly - often the next day. If you’re dropshipping products from China, make sure your customers understand that and have some other benefit, such as a lower price, that makes the wait worth it.
Always be improving: Immerse yourself in the world of eCommerce. Try and pick up on trends before your competition. Offer additional services or benefits to your customers. Be adaptable and don’t become complacent. The online world changes rapidly and you need to be ready to change with it.
Enjoy the ride: Starting your own business should be exciting and fun and, potentially, provide you with the freedom to work for yourself full-time. Try and take the time to appreciate the experience and be thankful that you’re not stuck in an office working a job you don’t like that much. When you’re enjoying your work, you’re more likely to succeed.

How Can I Market My Product Online for Free?

When you’re starting out selling online, you probably won’t have a big marketing budget like major retail brands. In fact, you might not have any money put aside for marketing. Thankfully, there are a lot of ways you can market your products online for free - as long as you’re willing to invest some time into learning how to do it.

  • Social media marketing: Every business worth its weight in salt should have a social media presence. Facebook, Instagram, LinkedIn, Pinterest, Twitter - they’re all great for promoting your business and products and you don’t have to spend a cent. You can build an audience simply by sharing interesting and engaging photos and content. 
  • Start a blog: Blogging is still one of the most popular content marketing methods. If you’re selling outdoor/hiking equipment, why not start a blog on your website that your audience will enjoy. It can be great for SEO and will likely help convert customers over time.
  • Start a Youtube channel: Vlogging is another option. If you’re good in front of a camera and having something interesting to say, why not set up a Youtube channel and start talking to your audience and customers that way?
  • Positive PR: Do something that’s newsworthy. You’ll have to get creative, but if you can do something that generates media attention for your business that’s some of the best free marketing you can get. Just make sure it’s not a cheap “stunt” that could end up doing damage to your reputation.
  • Competitions: Try giving some of your products away via competitions that you can run on whatever social media or website channels you’re using. It might not be 100% free, but it can be a great way to draw attention to your business and products.
Creating a Brand for Your Online Store

A great way to differentiate your online store from the masses is by creating a professional and recognizable brand. 

When creating a brand make sure it meets these criteria:
  • It’s simple, memorable, and professional 
  • It’s original (check that the domain name is available)
  • It aligns with your business, its values, and aesthetic 
  • You won’t be embarrassed about it in 10 years 

We hope this article has helped you understand the basics of selling online! If you follow the tips and tricks we’ve shared, we know you’ll be an eCommerce mastermind in no time. 

eCommerce is a fantastic (and fun) way to make some extra cash online — and potentially build a full-time income. It also gives you the freedom to be your own boss while doing something you really love. 

If you’ve found this article helpful, be sure to share it with your friends! As always, thanks for counting on SaleHoo to provide you with the tips and tricks needed to create your dream store. 

Happy selling!

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